LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:
- How do we drive business to a dealership and show that it came from our station?
- Are most newly-shipped vehicles going to a certain part of the country or spread out to all dealers?
- How do you handle it when a dealer is on board to advertise, but their agency is telling them no due to our ratings?
- We have massive news website, about 200,000 unique visitors per month. What/how do we sell a combo of radio ads and our news website?
