LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Can you repeat what you closed the session with?  I missed it.
  • We’re a public television station, and we’re very limited in what we can specifically drive or advertise.  What are some ideas on a “goodwill” type auto advertisement that isn’t selling a specific product, payment, etc.?  We can definitely push to their website, so that’s great, but what else might be a good strategy without us getting in hot water with our restrictions?
  • If a dealer advertises Certified Pre-Owned Vehicles, does the factory still offer co-op dollars?  My local dealer has good co-op, but we have always advertised new cars.