LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:
- Can you repeat what you closed the session with? I missed it.
- We’re a public television station, and we’re very limited in what we can specifically drive or advertise. What are some ideas on a “goodwill” type auto advertisement that isn’t selling a specific product, payment, etc.? We can definitely push to their website, so that’s great, but what else might be a good strategy without us getting in hot water with our restrictions?
- If a dealer advertises Certified Pre-Owned Vehicles, does the factory still offer co-op dollars? My local dealer has good co-op, but we have always advertised new cars.
