LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:
- You mentioned a formula for schedules: 1. Have one idea, 2. Rotate the spots around it…was there an additional point?
- How do you get started with jingles?
- I am working with a newly-opened independent wine market/liquor store with a foreign owner who wants to get new clients to come to the store. They also sell lotto tickets and have a Fireball February special. How can we set him apart on our country radio station?
- What is your opinion on creating spec copy from client websites?
- We have a few bed and breakfast/wedding venues that are advertising on a promotion we are doing. What’s the best way to advertise them differently so it does not get redundant? I want each business to benefit equally but have different messaging.
