LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • You mentioned a formula for schedules: 1. Have one idea, 2. Rotate the spots around it…was there an additional point?
  • How do you get started with jingles? 
  • I am working with a newly-opened independent wine market/liquor store with a foreign owner who wants to get new clients to come to the store.   They also sell lotto tickets and have a Fireball February special.  How can we set him apart on our country radio station? 
  • What is your opinion on creating spec copy from client websites? 
  • We have a few bed and breakfast/wedding venues that are advertising on a promotion we are doing.  What’s the best way to advertise them differently so it does not get redundant?   I want each business to benefit equally but have different messaging.