LBS Broadcast Selling Expert, Paul Weyland, explains that most commercials still look and sound as bad as they did 40 years ago (big announcer voices reading scripts riddled with cliches, disclaimers, loud music and noise) simply because that is all the client knows about advertising. And for the most part it’s all many of us in management, sales, production and promotions know.  For a variety of reasons, new media choices and a wobbly economy, radio and television revenues are decreasing. So, for us and our clients, better advertising campaigns aren’t just essential, they’re existential!