Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:
- Why is Dodge gaining on Chevy?
- How do I respond to dealers that think they only need Auto Trader?
- Do dealers think of Pandora as Radio, Internet, or “Other”?
- How can I handle a dealer who uses an out-of-market agency?
- What are manufacturers telling their dealers about radio?
- What do dealers think about radio stations doing a live remote from their lot?
- Do dealers get additional coop money when they take over another, closed dealer’s zip codes?
- How can I get a dealer’s Cost per Vehicle Retail data?
- How can I show my station’s impact against other media?
