Wow.  John Tkac takes live automotive questions directly from broadcasters!  In this session, he answers the following questions:

  • How do you think vehicle page views impact an auto sale?
  • Is there a best time of the week to concentrate your radio schedules?  Is backloading it toward the weekend best?
  • You mentioned term limits associated with spending Dealer Cash program funds – are specific times better than others to optimize the chance to leverage the dealer’s ad funding?
  • Why are dealers so attracted to news?  What is the best tactic to take to get a dealer on a non-news TV station?
  • Does advertising Service and Parts fit in with “The Elements of Compelling Automotive Creative”?