Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • In your opinion, why does our corporate office ask for a budget, when in the end they are just going to tell us what our budget number is going to be?
  • What do you do about AE’s that are not numbers driven in terms of asking them to put together their own budget?
  • Would you look at historical data further back than 2019 due to the fluctuation in 2021 and 2020?
  • What’s going to replace the huge influx of recruitment advertising? – Rick