Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:
- What do you do if an account is new and does not have historical spending to review and compare?
- I like to sell and upsell. Why should I waste my time putting budget numbers together when I am paid to be out selling?
- It’s hard for me to get organized with a budgeting process. Any tips on how I can do so?
- What’s the worst mistake you ever made in budgeting?