Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, answers LIVE broadcaster questions! In this session:

  • What do you do if an account is new and does not have historical spending to review and compare?
  • I like to sell and upsell. Why should I waste my time putting budget numbers together when I am paid to be out selling?
  • It’s hard for me to get organized with a budgeting process. Any tips on how I can do so?
  • What’s the worst mistake you ever made in budgeting?


Bonus! For a Mark Levy budgeting spreadsheet, click here!