Grow your sales by understanding exactly how auto dealers think, operate, and make decisions. Explore the different dynamics of small and large market dealers, the “Turn & Earn” model, and the economic signals that truly drive their new and used car business. You’ll also uncover how broadcasters can solve the inefficiencies dealers face online and position themselves as essential partners. With used vehicle sales climbing every year, you’ll learn how to align with this momentum and grow your station’s revenue right alongside the trend.