LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:
- Isn’t it better to stress the dealer name for the website? What if there are multiple dealers of the same brand in the same zip code? If the buyer searches the zip code brand, won’t all of the competition come up, especially if the competition invests more money for search engines?
- What would you say to a dealer that has a CPVR below the national average?
- I want to bring back an old client, but they didn’t see success with their small awareness spot for their new team. How can I convince them to think bigger?
