Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

  • At my previous station, my GM did not want us selling podcast ads at all. My current GM wants us to sell podcast ads as much as we possibly can. Any thoughts on this?
  • About every six weeks, my manager makes me take her on sales calls. What are some things I can do to make sure this time with her is productive?
  • I’m new in radio and am finding out that my manager is going to want me to plan and budget for 12-18 months at a time. Is that reasonable? It seems like I’m only guessing and I don’t know how to forecast that far out. Can you provide me with some ideas on how to do this?