Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 8 – Q&A

Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

• We are looking at selling OTT, but I’ve read that 87% of viewers dismiss these ads when they can. What is your take on OTT advertising?
• Do you have any suggestions on how to promote a new station?
• What do you recommend when dealing with agencies and pricing? Our station keeps to the gross instead of net pricing.