Hard Truths Every Broadcast Seller Needs to Understand and Overcome! – Part 7 – Q&A

Mike Costa, CEO of Costa Media Advisors & LBS Broadcast Expert, answers LIVE broadcaster questions!  In this session:

• How do you combat Facebook–both free and cheap paid?
• In my market, local women in business seems to be a growing community. Is it helpful to attend trade events that focus on groups like this?
• I’m in radio. Do you have any tips for increasing agency buys?