In the oversaturated information age, the business with the best brand sticks out and wins big. But what happens when you have a client with an ill-defined brand–or worse, no brand? And they have to be on the air ASAP. We’ve all been there.


Here’s one way to figure out the brand and write the first commercial in about half an hour–laying the foundation for all the advertising to follow. Honey and Blaine Parker are going to show you the work they each did for a real business in about half an hour. Two different brands. Two different approaches to the commercial. And two different ways to take the advertising for an ongoing campaign. It’s simple to do–and can make your job easier and more profitable.