Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions!  In this session:

  • Please talk about measuring ROI for a branding campaign versus a promotion/event campaign.
  • Is it a good idea to use broadcast to challenge bad reviews on social media and Yelp?
  • How do I prevent my customer’s corporate office from changing the creative on my local spot or even killing the entire campaign?