Loyalty programs have long been a staple for many retailers, but for the value-driven shopper today, they are more important than ever.Per new research from LoyaltyLion, 91% of respondents said that being part of a loyalty program drives them to make repeat purchases from the same e-commerce brand.The survey, which included responses of 2,000 US consumers, also found that shoppers enrolled in reta…
Loyalty programs could be retailers’ smartest bet to win over repeat shoppers
