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ASK LBS: Positioning Statement for Auto Dealerships

Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well...

ASK LBS: TV Campaigns

Ask LBS

There are several pieces of important information that an AE should gather about a client’s business in order to put together a successful TV campaign. First, it’s important to understand their budget expectations....

Marketing Ideas for Personal Injury Lawyers

LBS Sales Ideas

When developing a broadcast campaign for a personal injury lawyer, there are two critical ways to...