Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • What is the gross profit margin for a retirement community? What are some ideas for a campaign for this type of business?
  • I’m working in a new market in GA but doing it remotely from Waco, TX. What are some strategies for getting a zoom/phone meeting? I’m coming to them with ideas in my headline, but have no possibility of face to face.
  • I have a client that doesn’t want to use our writers and production direction with the spot and only want to use what they thought should be in the commercial. This info is not effective and includes BBB rating, review, family owned, on the station for a decade plus, etc. vs actually giving the listener good information about how they can help their problem. How do you handle this type of client?