Search results for "used car" | Local Broadcast Sales

Retailers are losing $100 billion a year from return fraud, bots and coupon stacking, study says

Oscar Wong | Getty Images For the last three years, Robert has used a different email address to...

Gary Moore, LBS President, takes LIVE broadcaster questions! In this session:

Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
How can I motivate a salesperson that lacks motivation?
Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we're doing is going to help keep them in business and growing in difficult times.

Gary Moore, LBS President, takes LIVE broadcaster questions! In this session:

Can you tell us more about the Good News newsletter you used to send out to your sales team each week?
How can I motivate a salesperson that lacks motivation?
Finding out big hurdles, expenses & issues that our clients are facing has been helpful in showing that you DO CARE about their business & situation. Heart to heart discussions and doing research in those areas will help to come up with solutions. Our clients know authentic care when they see it and being willing to work with them makes us an asset. Renewals have come through, even in tough situations, because we discussed how what we're doing is going to help keep them in business and growing in difficult times.

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

Do you have any creative ideas on how to deal with those obnoxious radio disclaimers?
Does Cost Per Vehicle Retail vary by state?
Right now, dealerships like Volkswagen are offering top dollar for trade-ins. Does this affect the independent and smaller used dealerships by taking away their potential inventory?
One new car dealer of mine uses co-op as a factor in his advertising. How has co-op been affected by the pandemic?
How much of this applies to auto repair companies, can similar tactics be used?

LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters! In this session:

We are constantly told by our higher ups to never open an ad with the name of the business (such as, "XYZ Company has the largest selection around, etc."). Do you have thoughts about that?
How long should a spot run before it is updated?
Many new car dealers are focused on the end of the sales cycle by reaching people through digital at the point that they are actively looking for a car and are relying on the manufacturer to provide branding. How would you encourage the local dealer to focus more towards the beginning of the sales cycle?
If clients have created a business name that does not describe what they do very well, does that make the slogan more crucial in their advertising?

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What's the best way to show you care about your clients while still being solution-focused?
What’s your best advice for people new to broadcast sales?
How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.