LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:
- What is your favorite radio spot that has run in the past 60 days and why?
- How can my clients get the point across that it is safe to come into their shop?
- How do we position our clients to stand out in a positive way in the midst of riots, protests, COVID, and crazy weather?
- Should we be focusing more on attitudinal research like the 14% decline of physical retail rather than the behavioral data that clients are used to seeing and using to determine what media to buy?
