banks | Local Broadcast Sales

If You Can’t Tell It, You Can’t Sell It – Part 7 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE questions from broadcasters! In this session:

Do you have any ideas for selling to:
- Insurance companies
- Banks
- Health Clubs
- HVAC Companies

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How do you get chain banks to advertise in a small market?
Once you come up with the margin or average sale, then what? How do you use that information to come up with a budget?
What would you say to a business that responds with, "We don't need to advertise! We're backed up as it is."
What's your main discussion point if you are not leaving behind station info - besides “who is the decision maker?”

Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

I am looking for ideas to go after the PR / Outreach budgets for local corporate-type banks. I am running into brick walls with traditional campaigns. Once I have made a presentation to the local branch, they send it to the corporate marketing department and it goes nowhere. I need a new angle and I think a good PR event or campaign may be the answer.
You bring up an excellent point about my younger sellers. It's not unusual that I have to convince my sellers on the value of radio. How would you recommend that we "sell" our sales teams on the value of radio listening audiences?
What do you hear from sellers when it comes to things they wish their station management would do for them?