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Insta-Branding and the Commercial Quickie! – Part 7 – Q&A

Insta-Branding and the Commercial Quickie! – Part 7 – Q&A

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Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions!  In this session:

  • I'm currently working on a floor covering business that has a very generic slogan. They are going with adlets and 15-second spots. With the time being quick, what should the primary focus be? I’ve been taking the angle of the business name, what the customer will get or experience, and something to differentiate.
  • At my station, we shy away from creating ads that are read in first person. What are your thoughts?

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How To Write A Creative Spot in Minutes – Part 8 – Q&A

How To Write A Creative Spot in Minutes – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions!  In this session:

  • I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
  • After you written a script and it been approved by client, how long does it take you to produce a good spot?
  • How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
  • How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
  • Do you believe there is a benefit to having the business owner or an employee in the ad?
  • How can I use the Subway Map Method to help with church attendance?
  • What if the audience can say no to those questions? Why not use demonstrative statements? "Your car could break down any day. Next thing you know, you're paying more for repairs than your car payment. You actually CAN afford to upgrade your ride."

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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:

  • I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
  • What are the advantages to being in a small market?
  • Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
  • I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
  • Do you have any ideas for promoting a CBD company?

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Reopening Doors with Innovation and Creativity – Part 8 – Q&A

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What is your best advice for a new advertising rep who has been hired during this pandemic?
  • What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
  • I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
  • What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
  • Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

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