furniture | Local Broadcast Sales

Better Advertising Campaigns Aren’t Just Essential, They’re Existential! – Part 9 – Q&A

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

We have a meeting this week with a furniture store that sells unique and unusual pieces. Their furniture is hand-selected and rather expensive. Do you have any ideas or questions for the client?
What do you suggest for clients that need to use co-op, but the copy they have from the manufacturer is full of cliches?
Has there been a time when you worked on a script for a client and on the day the commercial airs, the client decided to change it completely, and their new idea is bad? When that happens, do you go with the original script or try to make the new script "passable"?
Just confirming that you recommend that the client voice the commercial instead of our announcer, correct?

Paul Weyland takes LIVE broadcaster questions! In this session:

How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

How can you ID the client's problem when they say, "we don't have one"?
How do you get a client to commit to a hyper targeted audience?
Can the Subway Map method be used for a clothing business specializing in doctor and nurse scrub uniforms that has an upcoming event or special sale?
How do you build urgency for a furniture store who specializes in living and dining room furnishings?
Can you run through how to use the Subway Method with an auto accident attorney?

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions! In this session:

Can you give me some ideas I can take into casinos?
Our area is pretty much opened back up. How long of a contract should I be asking from a medium-sized local furniture store?
How do I help a bankruptcy attorney stand out from all the other ones that advertise in my market?
I want to call on a fairly large local financial advisor and retirement planner. Do you know what the average profit margin is for this category? Do you have an idea or two as we talk to them about a long-term relationship with our station?

LBS Creative Expert, Tim Burt takes LIVE broadcaster questions! In this segment:

Going back to the "family owned and operated" line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn't that line work for someone else?
I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?

Lori Lewis takes LIVE broadcaster questions! In this session:

How do social media campaigns compliment broadcast?
How many followers should you have before you start to monetize and how do you get more of them?
What's the difference between a good and a bad social media campaign? What should I be looking for?
Can you give an example of a great social media campaign for a furniture store?

LBS Branding Experts, Blaine and Honey Parker take LIVE broadcaster questions! In this session: