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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • I have seen great results with direct messaging prospects on Instagram. Keeping it short and sweet makes it easy for them to respond. I haven't gotten a response to an email in weeks. What is a short and compelling email subject line?
  • What headline can I use to approach a county health department in Florida?
  • I am going after Veterinary Hospitals. The decision maker is the doctor and it is hard to get ahold of them to set an appointment. Any suggestions?

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Leadership and Sales Philosophies for Today – Part 6 – Q&A

Leadership and Sales Philosophies for Today – Part 6 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE broadcaster questions! In this session:

  • Can you address options/ideas for managing a staff with health issues and concerns due to COVID and working with clients primarily through email? How do I focus the staff on the objective of making more in-person sales calls to close sales?
  • As the manager, how can I make "manager ride alongs" a more positive experience that my salespeople look forward to as valuable coaching moments?
  • Where can I find prospects to hire for our station's sales team? It's hard to find sales people with potential.

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Are Long-Term Advertising Contracts Possible in Today’s World? – Part 7 – Q&A

Are Long-Term Advertising Contracts Possible in Today’s World? – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Paul, have you short-rated clients for not fulfilling long-term contracts? What kind of long-term problems does this cause?
  • Do you have a way to get to decision makers of internet only businesses? I am having a hard time tracking the right person down.
  • How do I approach the local minor league baseball team with a long-term contract? They have a four-month season and seat limitations due to health concerns.
  • I've heard this from a pediatric dentist- "I pulled all my advertising on all media last summer and we have not lost any patients and as a matter of fact outpaced the year before in new patients." He credits word of mouth as his best advertising. How would you answer that?

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