home improv | Local Broadcast Sales

Home Improvement Categories

Sally Kohn provides some great ideas for getting additional home improvement advertisers on your station through interactive promotions with your station’s...

Home Builders and Home Improvement

Real Estate Sales Ideas

Sally Kohn offers some great promotional ideas centered on the home builders and home improvement stores in your market!

Outdoor Home Improvement Makeovers

Home Improvement Sales Ideas, Niche Verticals, Services Sales Ideas

In this session, Sally Kohn gives some promotional ideas that you can use to hold an advertiser-sponsored outdoor home improvement contest. This is a great way for...

Home Depot Expands Military Discounts to Compete with Lowe’s

Home Improvement

Article Summary Home Depot is making a strategic move to attract budget-conscious shoppers by expanding its tax-free shopping program for military personnel. The retailer...

Mortgage Rates Edge Higher, Pressuring Homebuyer Affordability

Real Estate

Article Summary: Mortgage rates are creeping closer to 7%, with the 30-year fixed-rate mortgage averaging 6.89% as of May 29, up slightly from 6.86% the previous week. The...

Home Depot’s Pricing Strategy Aligns with Tariff Challenges

Home Improvement, Retail

Article Summary: Home Depot is taking a portfolio approach to pricing amid tariff pressures, aiming to keep costs stable across a mix of products rather than implementing broad-based price hikes. Analysts suggest this strategy may resonate better...

Zillow Reports New Listings Outpacing Home Sales Nationwide

Real Estate

Article Summary Zillow’s latest data reveals that new home listings increased by 9.8% from March to April 2025, and 7.6% year-over-year, surpassing sales growth nationwide....