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Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A

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LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

  • Can you define "pump in" and "pump out"? And how can we use that to sell broadcast?
  • How has fewer new vehicles impacted co-op?
  • I understand the math on the CPRV but need more explanation on how it ties to advertising.
  • Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?

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Advertising Is A Bar Where Nobody Knows Your Name – Part 8 – Q&A

Advertising Is A Bar Where Nobody Knows Your Name – Part 8 – Q&A

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LBS Branding Experts, Blaine and Honey Parker, take LIVE questions from broadcasters!  In this session:

  • We are constantly told by our higher ups to never open an ad with the name of the business (such as, "XYZ Company has the largest selection around, etc.").  Do you have thoughts about that?
  • How long should a spot run before it is updated?
  • Many new car dealers are focused on the end of the sales cycle by reaching people through digital at the point that they are actively looking for a car and are relying on the manufacturer to provide branding.  How would you encourage the local dealer to focus more towards the beginning of the sales cycle?
  • If clients have created a business name that does not describe what they do very well, does that make the slogan more crucial in their advertising?

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Relief and Hope for Local Auto Dealers – Part 6 – Q&A

Relief and Hope for Local Auto Dealers – Part 6 – Q&A

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LBS Automotive Expert John Tkac answers LIVE broadcaster questions!  In this session:

  • How small is too small to advertise?
  • I work for an AM station. How do I get over that objection when talking with clients?  We stream on over 60 platforms including radio.com....
  • Manufacturers were closed down for a bit of 2020 due to COVID.  Our local dealers report that their lack of new car/truck inventory was what hurt sales.  That also led to their lack of used car inventories.  What effect did the lack inventory have on the overall 2020 sales numbers?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 9 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • Can you repeat what you closed the session with?  I missed it.
  • We're a public television station, and we're very limited in what we can specifically drive or advertise.  What are some ideas on a "goodwill" type auto advertisement that isn't selling a specific product, payment, etc.?  We can definitely push to their website, so that's great, but what else might be a good strategy without us getting in hot water with our restrictions?
  • If a dealer advertises Certified Pre-Owned Vehicles, does the factory still offer co-op dollars?  My local dealer has good co-op, but we have always advertised new cars.

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Reopening Doors with Innovation and Creativity – Part 5 – Q&A

Reopening Doors with Innovation and Creativity – Part 5 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you handle a dealer that's having trouble selling their new inventory?
  • I have a small car dealer that is 90 days out from new inventory due to factory issues. He's said he's out until the fall to advertise new cars and doesn't see the need to talk about his service & used car sales. We've given him the direct approach of reminding folks they're still here & to talk to the area with no avail. What are your suggestions?
  • For auto dealers what offer and copy are you seeing succeed in radio markets?
  • I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

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