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Mastering Long-Term Local Sales Strategies – Part 6 – Q&A

Mastering Long-Term Local Sales Strategies – Part 6 – Q&A

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Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:

  • I’m new to selling at my TV station. What do you think about focusing on smaller clients? It seems like it would be easier to make lots of smaller sales because there is less competition instead of the relatively few big ones everyone is selling to.
  • Do you have any ideas for local lawn care companies?
  • Is radio good for B2B business? I am trying to sell to a local company that creates custom software that allows different brands of machinery to communicate with each other.

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Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 11 – Q&A

Setting Appointments Successfully / Knowing Your Client’s Margins! – Part 11 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

  • Can you provide some tips for calling on florists year round instead of just for holidays?
  • I’m a new sales rep in my market. Stations around here seem to take the money and run which makes it hard to build trust with customers. What can I do to build trust and get a meeting?
  • Do you carry material or information about your station with you when you walk into businesses to set an appointment?

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