Paul Weyland, LBS Broadcast Selling Expert, answers LIVE questions from broadcasters! In this session:
- I’m new to selling at my TV station. What do you think about focusing on smaller clients? It seems like it would be easier to make lots of smaller sales because there is less competition instead of the relatively few big ones everyone is selling to.
- Do you have any ideas for local lawn care companies?
- Is radio good for B2B business? I am trying to sell to a local company that creates custom software that allows different brands of machinery to communicate with each other.