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Reopening and Dancing Around COVID – Part 8 – Q&A

Reopening and Dancing Around COVID – Part 8 – Q&A

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Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : "We take the shock out of your electrical service". Family business slogan is "It's my name on the truck, it's my name on the line." Looking for a new angle to their previous ads.

  • How do you brand a store?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • I'm not having vehicle sales issues with my dealers, but they're suffering in service. Is this true in other areas of the US? I'm in the mid-Atlantic.
  • Do you have any Ideas for ads/promotions for the new Bronco??
  • I work with two dealers - one domestic, one foreign - both of whom are very light on inventory and who want to air ads promoting "WE WANT TO BUY YOUR LATE MODEL USED CAR". My question is, what would you advise as a creative approach to this type of ad?
  • Can you source the numbers listed in the deck?

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Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 5 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 5 – Q&A

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LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • All I hear from car dealers is that they are putting money into digital.  How should I respond?
  • The dealers I'm talking to are saying they are having trouble getting inventory and therefore don't want to advertise and have response they can't fulfill.  Also, they've reduced staff and can't profitably hire again with such an inventory problem.  How would you suggest dealing with an objection like this?
  • Since they are basically the same truck, are GMC truck sales included in Chevy Silverado numbers?
  • How do I deal with the challenge that most of my dealers only want to advertise new vehicles due to their desire to use co-op dollars?

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Reopening Doors with Innovation and Creativity – Part 8 – Q&A

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What is your best advice for a new advertising rep who has been hired during this pandemic?
  • What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
  • I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
  • What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
  • Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

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