Wrangler Expands Into Footwear with Genesco Partnership
Article Summary Wrangler has signed a multiyear licensing agreement with Genesco Inc. to launch a full line of men’s, women’s, and children’s footwear under the Wrangler...
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Levi’s Reinvents Denim with Music, Tech & Culture
Article Summary Levi’s posted a 9% increase in like-for-like sales for the first half of 2025, driven by CEO Michelle Gass’s “Project Fuel” transformation strategy. The...
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GapVintage Capsule Fuels Retro Retail Momentum
Article Summary Gap has unveiled its third GapVintage collection, a 148-piece summer capsule curated by vintage expert Sean Wotherspoon. This marks the largest release since...
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Licensing Deals Drive Fashion Expansion in 2025
Article Summary Fashion licensing grew 8.1% in 2024, positioning itself as a standout segment within the $369.6 billion global licensing industry. In 2025, brands are using...
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American Eagle Leverages Snapchat for Gen Z Back-to-School Buzz
Article Summary American Eagle is doubling down on its Gen Z outreach by featuring stores on Snapchat as part of its back-to-school campaign. The retailer is using...
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Victoria Beckham Eyewear Expands with Safilo Partnership
Article Summary Victoria Beckham has signed a 10-year global licensing agreement with Safilo Group to manufacture and distribute her branded eyewear collections through...
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Guess Mitigates Tariff Impact with Strategic Sourcing Adjustments
Article Summary Guess has successfully limited the financial impact of tariffs to less than $10 million by adjusting its sourcing and buying strategies. The company has...
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Mid-Tier Luxury Gains Momentum with Coach’s Viral Handbag
Article Summary Coach’s $495 Tabby bag has become a viral sensation, demonstrating how mid-tier luxury brands are thriving amid economic uncertainty. While ultra-luxury...
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Lululemon Faces Profit Cut Amid Tariff and Demand Challenges
Article Summary Lululemon Athletica has revised its annual profit expectations downward due to slowing consumer demand and tariff-related costs. The company reported a...
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Urban Outfitters Targets Gen Z with Experiential Retail
Article Summary Urban Outfitters has launched On Rotation, an in-store experiential concept designed to engage Gen Z shoppers through immersive retail experiences. The...
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