LBS has a series called “Marketing and Advertising Excellence” that covers this topic in a number of ways and that is full of great ideas. You can find it here. In addition, we have another series called “Why Should and Must a...
Read More
The jewelry store could be promoted in the summertime through hosting an ice cream and/or lemonade stand. Here is how that might work: The local station’s talent could...
Read More
Here are some promos to consider when developing Spring break and high school graduation advertising opportunities: Graduation promotion with a streamline add-on that is a...
Read More
…she wants a “more affordable than you think” vibe, but I don’t want it to sound cheap. The salon primarily offers hair, nails, waxing, permanent...
Read MoreJob Description for an Office Manager/Admin Assistant: Office manager/administrative assistant for a small yet very busy non-profit radio station. Duties include but are not limited to: general office duties, some bookkeeping, working closely with...
Read More
In this video, Gary and Eric Moore explain how you can get the most benefit from your subscription to Local Broadcast Sales. During this time, you will find overviews and...
Read MoreWriting a voicemail script is a small time investment that helps you increase callbacks, identify ways to connect with clients, and focus on your clients’ needs instead of your own. This worksheet details how to write a successful voicemail script and provides a sample script to follow.
Read MoreExperts have long been predicting the demise of the local radio station. In the 1950’s, the cause of death was forecasted to be the television and in the 1970’s, it was home recording technolog. Current threats include satellite radio...
Read More
The Chiropractic industry is one which could benefit from a solid ongoing radio campaign highlighting the various services they offer. These include: manual manipulation for...
Read MoreSelling advertising to an independent used car dealer has both it’s advantages and challenges. Although many may have little marketing knowledge, they also tend to be “shoot from the hip” buyers. You can help them by establishing...
Read More