COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for the oil field industry and associated companies?
  • How do you deal with several advertisers in the same industry running on your station and keep them happy?
  • Most of my dealers use an agency.  Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
  • Do you have any sales ideas for HVAC and fireplace centers?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • How do I consistently develop plans that are better than my clients’?
  • Please repeat the 3 things that we are to try for 24 hours.
  • Any ideas on selling to solar companies?
  • How can I diplomatically talk to advertisers about competing with Internet advertising?
  • Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?

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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A

Paul Weyland takes LIVE broadcaster questions!  In this session:

  • Can you provide some ideas for jewelry stores?
  • Any ideas for family doctors?
  • Should I even bother with a local restaurant that can only hold 50% capacity during this time?  They say they aren’t having trouble filling their dining room to that 50%.

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 9 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • Can you talk briefly about click bait on click-through logos, how you get people to not just see the sponsorship logo but click to their website?
  • Is it best to show all options with both on-air & digital together?  How about also showing an on-air only option for comparison?
  • What are some of the social channels we should be sure that we are a part of and that we should then consider offering to our clients?
  • Do you recommend itemizing invoices by breaking out the different products and costs for each or should that still be presented as one lump sum?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 8 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • How would you present your marketing plan when you have separate teams for broadcast and digital?
  • How do you encourage your staff to get excited about digital?
  • We are a small company and have no corporate or digital dept. Would you recommend working with a white label company to fulfill digital needs?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 7 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:

  • Can you elaborate on FaceBook ads a bit? What would you charge to create a sponsored post for a client? How often would you run a sponsored post and how long should a sponsored post run?
  • How can we know if our digital pricing is fair?
  • What is your opinion regarding stand-alone digital sales reps?

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Digital Marketing: Assisting Your Clients as They Reopen in Today’s Environment! – Part 6 – Q&A

Digital Expert Greg Gibbons takes LIVE broadcaster questions!  In this session:

  • What would you do if your GSM says “sell out our radio inventory first, we will worry about digital later”?
  • Our digital manager is smart, but she’s not very good on sales calls. How can I benefit from her knowledge, but keep her away from my clients? I’ve actually lost two accounts because of her interactions with my clients.
  • If I have a client or if I’m prospecting and the business is already doing digital (ie SEO / SEM) how would you suggest trying to have them switch the vendor?

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Reopening and Dancing Around COVID – Part 9 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.

  • Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.

  • What motivates businesses to advertise during COVID?

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Reopening and Dancing Around COVID – Part 8 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.

  • How do you brand a store?

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Reopening and Dancing Around COVID – Part 7 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Can you quickly list the five ways to get past COVID again?

  • What are some easy branding ideas for auto dealers?

  • In times like now, would you say it is better to reach new potential clients through phone calls or emails?

  • What is the best use of spec spots?

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