Making Your Mark in a Recovering Economy – Part 9 – Q&A

Making Your Mark in a Recovering Economy – Part 9 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • I was trained that you should always offer three options a big plan, medium and small.  Do you recommend that or do you think it’s OK just to present just one or two?
  • I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
  • What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
  • Do you have any advice on securing ad dollars for a local franchise store?
  • I need help getting the nerve up to make that FIRST call/contact on the phone!
  • What kind of businesses would you recommend talking to in a small market?
  • What if you’re a micro-market, and all you have to work with are small advertisers?
  • What would you promote to an HVAC Service advertiser using a headline?

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Making Your Mark in a Recovering Economy – Part 8 – Q&A

Making Your Mark in a Recovering Economy – Part 8 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
  • There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
  • Do you have any ideas for a gold buying client?
  • Do you have any summer vacation ideas for resorts?
  • Do you have any ideas for Independent Living Facilities for seniors?
  • Do you have any ideas for funeral homes?
  • How would you go about getting a Fitness Center to get back on the air after being closed for so long?
  • Do you have any ideas for online education?
  • I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?

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Making Your Mark in a Recovering Economy – Part 7 – Q&A

Making Your Mark in a Recovering Economy – Part 7 – Q&A

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Paul Weyland takes LIVE broadcaster questions! In this session:

  • What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
  • How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
  • I have a client who has been a loyal radio/tv advertiser.  He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio.  How would you address that?
  • Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
  • I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
  • We are in a small market and don’t get Nielsen numbers very often.  A lot of our airtime is dedicated to live sports.  How can I get clients to spend the money on music programming when they aren’t on sports?
  • How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
  • How can I get the owner of a towing company to call me back?

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Making Your Mark in a Recovering Economy – Part 5 – Q&A

Making Your Mark in a Recovering Economy – Part 5 – Q&A

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Paul Weyland take LIVE broadcaster questions! In this session:

  • Annual buys are always best. However, I’ve found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
  • I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
  • How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
  • Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
  • Do you have any ideas for the Home Services industry?
  • Do you have any ideas for Dentists?  This is a tough category.

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The Survival Marketing Workshop – Part 9 – Q&A

The Survival Marketing Workshop – Part 9 – Q&A

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Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • Is TOMA really all that important during COVID-19?
  • As someone who entered this business right as COVID-19 began to affect America, what would you suggest to get clients to respond without meeting me personally? I’m having a hard time getting emails and call backs.
  • What are some techniques you use to show empathy?
  • I love to make cold calls. I don’t like to be a telemarketer. During this time, what would you recommend to reach new prospects?

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The Survival Marketing Workshop – Part 8 – Q&A

The Survival Marketing Workshop – Part 8 – Q&A

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Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • How do you get businesses to buy advertising when some are struggling with paying their staff and say that there isn’t any money available?
  • What percentage of time each week should be allocated on new business calls?
  • How do you deal with the “we don’t do radio” argument?

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The Survival Marketing Workshop – Part 7 – Q&A

The Survival Marketing Workshop – Part 7 – Q&A

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Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • Aren’t we over exposed to borrowed trust sites, and phony testimonials? Lots of fatigue and unbelieveability. What would be better?
  • You mention that only 1 in 4 customers have brand loyalty today, but also say it’s more important than ever to brand. Can you clarify?
  • I work for a small jazz radio station. We don’t have Nielsen. Do you have suggestions for getting prospects and selling?
  • A client says they are going 100% digital, this is very common now. I’m in traditional media. What would be your take on that?

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The Survival Marketing Workshop – Part 6 – Q&A

The Survival Marketing Workshop – Part 6 – Q&A

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Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine, takes LIVE broadcaster questions!

  • How do you get prospects to return a phone call during a recession?
  • How do you get clients to open their eyes, ears, minds, and WALLETS?
  • Retailers are happy that they are getting new customers since COVID hit us, but how do you get business owners to see the need to take more business from Walmart?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • What do you suggest for jewelry stores for Mother’s Day when nobody is coming into the store?
  • What are your thoughts on rate changes and bonus spots at this time?
  • With hospitals cutting their staff, what are some strategies for keeping them on air?

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