Selling to Local Auto Dealers in a "Virtual Crazy" World
Broadcast sales pros and station management will want to tune in to this very informative session....
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ASK LBS: Independent Car Dealers
Selling advertising to an independent used car dealer has both it’s advantages and challenges. Although many may have little marketing knowledge, they also tend to be “shoot from the hip” buyers. You can help...
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How Car Dealers Make Money – Part 1
Ever wonder how a car dealer makes money? John Tkac begins to answer that very question in the first part of this series. This module covers 1) where dealers make their largest profits, 2) what expense categories dealers are most concerned with, and 3) the six businesses in a typical auto dealership.
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How Car Dealers Make Money – Part 2
Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the second part of this series. This video contains two more great nuggets designed to help you speak your dealers’ language – Floor Plan Assistance and the real importance of turning inventory efficiently!
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How Car Dealers Make Money – Part 3
Ever wonder how a car dealer makes money? John Tkac continues to answer that very question in the third part of this series. John covers the importance of the Used and Certified Pre-Owned vehicles that your dealer has available!
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How Car Dealers Make Money – Part 4
Ever wonder how a car dealer makes money? In this segment, John Tkac provides a broadcast sales strategy that will work for EVERY franchise dealer! This strategy centers on “dealer cash” and what that means to your local car dealers. He also introduces a program that auto manufacturers use to push their dealers to make more sales. It is called “Stair Step Dealer Cash” and it is a HUGE key to you selling more advertising to your local auto dealers!
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How Car Dealers Make Money – Part 5
Ever wonder how a car dealer makes money? In this session, John Tkac discusses “fixed operations”, the importance of your dealers targeting geographically close customers for their service department, and how to use this a a part of their Unique Selling Proposition.
Read MoreASK LBS: Positioning Statement for Auto Dealerships
Creating a positioning statement for an auto dealer is an important part of helping them understand the value of advertising with you. The following article is a great place to start when constructing your statement. It is well...
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