John Tkac discusses strategies for demonstrating newspaper’s ineffectiveness. He shares his own experience as a dealer and the spike in sales when he switched from...

John Tkac gets right to the heart of cable’s ineffectiveness by focusing on pump in/pump out for selling against cable.

In this second video on effective creative, John Tkac breaks down real-life examples of effective and ineffective creative for auto dealers.

John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash is and how to use it to your advantage.

John Tkac provides highly effective examples that use advertising on broadcaster websites to drive traffic to auto dealer websites.

John Tkac steps through several examples of auto web advertising, illustrating their effectiveness, efficiency, and revenue potential.

John Tkac examines several real-life examples that successfully integrate broadcast and web advertising.