Broadcaster Questions to a Former Car Dealer – Part 3
Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:A dealer told me there is more co-op money...
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Broadcaster Questions to a Former Car Dealer – Part 2
Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:Why have dealers’ direct mail budgets stayed consistent?What is the difference between pump in and pump out?Are...
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Broadcaster Questions to a Former Car Dealer – Part 1
Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:Why is Dodge gaining on Chevy?How do I...
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Understanding Auto Leasing – Part 2
John Tkac continues his discussion about the importance of auto leasing and explains why it is a vital component for every one of your local dealers!
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Automotive Advertising for 2017 – How to Position Local Broadcast to Dealers!
There was once a time that large amounts of local automotive ad dollars were automatically allocated to broadcast. Not always so anymore. John Tkac, LBS Automotive Expert...
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Understanding Auto Leasing – Part 1
John Tkac reminds us that a low monthly payment is king in auto advertising. Consumers know that as well so John also gives a preview of where leasing trends are going in...
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Don’t Text and Drive Campaign
Ed Abels from Star 99.1 (WAWZ) in New York City shares an extremely profitable idea for a local credit union that he ultimately sold to a local auto repair shop!
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Selling with Automotive Data – Part 6
Gary Moore shows how to use the annually-published NADA data to your benefit when selling to local car dealers. In this session, he discusses how much dealers spend and...
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Selling with Automotive Data – Part 5
Gary Moore shows how to use the annually-published NADA data to your benefit when selling to local car dealers. In this session, he discusses sources of used vehicles and...
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Selling with Automotive Data – Part 4
Gary Moore shows how to use the annually-published NADA data to your benefit when selling to local car dealers. In this session, he discuses new car inventory, gross...
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