State by State Auto Retail Report
Eric Moore discusses how you can use a constantly-updated and FREE resource to speak to dealers in your state about their business and how you can help them to sell more...
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Q&A with a Former Car Dealer – Part 3
John Tkac answers LIVE broadcaster questions! In this segment:
- How do you deal with large franchises like Lithia?
- Why encourage people to visit the dealer website through our creative if the close ratio through the website is lower than bringing them to the showroom?
- Is the service department in dealerships part of the “other” category?
- How do you get all of this through to an agency?
Q&A with a Former Car Dealer – Part 2
John Tkac answers LIVE broadcaster questions! In this segment:
- What have you found to be most effective, endorsements or regular radio ads? And what about radio jock endorsements?
- Why do some dealers keep pulling their broadcast advertising to conduct direct mail selling?
Dealership Financial Profiles
Eric Moore discusses how you can obtain and use FREE data to prepare for calling on LOCAL auto dealers!
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Dodge vs. Chevy Part 2 – The Race for Second Place!
John Tkac is back with more detail and insight into the big pickup truck battle going on between Dodge and Chevy! Be ready with a smart strategy for local dealers of both...
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Q&A with a Former Car Dealer – Part 1
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I address a dealer who says that “radio doesn’t work anymore, I use FaceBook, get results, and it’s free”?
- Is it possible to get coop through independent, used car dealers?
- Does dealer cash come from the dealer or is it factory incentive for the dealers?
- We see the used car market as very strong, but many franchise dealers don’t advertise Used that much. Is this a productive sales approach and how do you recommend that we approach it?
What is a Broadcaster to Do? U.S. Auto Sales Receding in 2017: Cars Ailing and Crossovers Booming!
John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to...
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Service Absorption
John Tkac talks about what it means for an auto dealer to have 100% service absorption and why you should know which dealers in your market have achieved it and which have...
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Dodge Ram Passes Chevy Silverado!
John Tkac reports that Dodge is currently outselling Chevy in truck sales and explains how the increased pressure from the manufacturers on local dealers means more ad sales...
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Broadcaster Questions to a Former Car Dealer – Part 4
Wow. John Tkac takes live automotive questions directly from broadcasters! In this session, he answers the following questions:How do you think vehicle page views impact...
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