Catering to the Bottom Feeders
Paul Weyland discusses the unfortunately common broadcast sales professional practice of catering to the bottom feeders when it comes time to sell spots. He covers the...
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Prospecting Wisely
Paul Weyland brings us great insight into how the majority of broadcast reps approach prospecting and offers principles we can employ to enhance those efforts!
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Truths a Sales Pro Must Know and Understand
Buckle up and get ready to take notes! In this short video, Gary Moore discusses five key questions that build value and three keys to long term advertising...
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Why Your Questioning Skills Need to be the Best on the Planet
Gary Moore discusses why Local Broadcast Sales professionals MUST have highly developed questioning skills in today’s competitive market! Topics covered in this short...
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The Value of Retargeting
Mark Landon of RecruMedia explains how to present the value of retargeting to your advertisers. In this segment you will learn what retargeting is and is not, the value...
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Advantage of Broadcasters Selling Digital
Gordon Borrell shows why digital media still needs broadcast, and how you can make more money by offering the best of both worlds.
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10 Habits of Successful Digital Sellers
Stephen Warley presents the top ten habits shared by successful digital advertising sellers. Warley gives specific examples and tips on research, selling results, and...
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Motivating AE’s to Sell Digital: Making Digital Sales Meetings More Fun
Greg Gibbons walks you through a makeover that will make your meetings more productive, interesting, and ultimately, profitable.
Read MoreASK LBS: Setting Up Sales Meetings
It’s always frustrating when you call, email or write a potential client and don’t hear anything back. We’ve all been in that predicament many times. It is frustrating when you know that your station and website, along with the...
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