LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Sellout Level
• Inventory Compression
• Demand Index

LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Population
• Target Audience
• Bait & Switch Advertising

LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Investment Strategy
• Key Performance Indicator (KPI)
• Return on Investment (ROI)

LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Attitude
• Marketing Mix
• Consumer Behavior

LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Value Proposition / Unique Selling Proposition (USP)
• Brand Equity / Equity Position
• Brand Promise

LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:

• Brand
• TOMA (Top of Mind Awareness)
• Brand Recall

LBS General Manager, Mark Moore, defines the words and phrases used in our industry.  In this session:

• Clearance
• Affidavit
• Air Date

LBS General Manager, Mark Moore, defines the words and phrases used in our industry.  In this session:

• Affiliate
• DMA

LBS General Manager, Mark Moore, defines the words and phrases used in our industry.  In this session:

• Lead-In/Lead-Out
• Book
• Rate Range

LBS General Manager, Mark Moore, defines the words and phrases used in our industry.  In this session:

• Sponsorship
• Billboard
• Adjacency