Broadcast Lingo – Part 4
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Rate Card
- Net Rate
- Gross Rate
Broadcast Lingo – Part 3
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- ROS
- Fixed Position
- Bonus Spot
Broadcast Lingo – Part 2
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Schedule
- Daypart
- Avails
Broadcast Lingo – Part 1
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Spot
- Flight
- Makegood