Broadcast Lingo – Part 14
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Agency Buy
- Client History
Broadcast Lingo – Part 13
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Needs Analysis
- Spec Spot
- Local Direct
Broadcast Lingo – Part 12
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- AQH
- Cume
- Post Buy Analysis
Broadcast Lingo – Part 11
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Reach
- Frequency
- Impressions
Broadcast Lingo – Part 10
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Rating
- Share
- GRP
Broadcast Lingo – Part 9
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Hold Status
- Pending Order
- Copy Deadline
Broadcast Lingo – Part 8
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Insertion Order
- POP
- Rate Protection Clause
Broadcast Lingo – Part 7
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Traffic
- Log
- Copy Order
Broadcast Lingo – Part 6
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- Agency Commission
- Preemptible Spot
Broadcast Lingo – Part 5
LBS General Manager, Mark Moore, defines the words and phrases used in our industry. In this session:
- CPP
- CPM
- Purchase Order