Digital Webinars | Local Broadcast Sales

How to Monetize Social Media in a Meaningful Way – Part 6 – Q&A

Lori Lewis takes LIVE broadcaster questions! In this session:

How do you find the Facebook rules? Our station page gets shut down a lot and we don’t know why. Facebook doesn’t respond when we ask. Do you know how to get them to respond to us?
What are the one or two things I should do to start selling social media?
How would a personality go about growing their social brand? For example, our classic listeners are on Facebook, but not Instagram or Twitter.

Lori Lewis takes LIVE broadcaster questions! In this session:

How does a hashtag work, what do I need to know about them, and are they important in social media?
When I sell my station’s Facebook feed, what’s the best way to explain who will be seeing it? How should we determine what to charge for ads on our Facebook page?
Where can I find the rules and guidelines for brand content on Instagram?
How would you handle negative comments on your station’s Facebook page?

Lori Lewis takes LIVE broadcaster questions! In this session:

Can you explain what a KPI is?
What are some roadblocks that we need to be aware of when it comes to selling social media?
Our station has decided to skip social media and focus on other digital solutions instead. Do I still need to concern myself with social media?
I like discussing social media with my clients. What kinds of questions should I ask so our discussion remains on target?

Discover the difference between good and great social media when it’s effectively integrated with...

Discover the difference between good and great social media when it’s effectively integrated with...

Discover the difference between good and great social media when it’s effectively integrated with...

Paul Weyland takes LIVE broadcaster questions! In this session:

How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
How often should you update a client’s ad?
What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
What would you say from the heart to your sales team and staff about covid19?

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?

Paul Weyland takes LIVE broadcaster questions! In this session:

How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
Do you have any ideas for a gold buying client?
Do you have any summer vacation ideas for resorts?
Do you have any ideas for Independent Living Facilities for seniors?
Do you have any ideas for funeral homes?
How would you go about getting a Fitness Center to get back on the air after being closed for so long?
Do you have any ideas for online education?
I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?

Paul Weyland takes LIVE broadcaster questions! In this session:

What recommendations do you have for replacing dollars from cancelled events? Do you have thoughts on creating an on-air or virtual experience?
How do we respond to this blow off line – ‘we are only buying the top 2 news stations’?
I have a client who has been a loyal radio/tv advertiser. He is now saying that he thinks everyone is watching more TV right now so he is getting sour about radio. How would you address that?
Hello, I’m currently training for sales and I come across a lot of clients who thinks radio doesn’t help their business as much as social media. What are some tips I can use or say to convince them radio works?
I’ve got a mortgage loan lender on and he’s not getting any response. How should I position him for success? Is it my message that isn’t working?
We are in a small market and don’t get Nielsen numbers very often. A lot of our airtime is dedicated to live sports. How can I get clients to spend the money on music programming when they aren’t on sports?
How can we show empathy and at the same time stress importance for advertising during this time when small businesses are worried about feeding their employees?
How can I get the owner of a towing company to call me back?