Broadcasters and Local Event Revenue
Every sales pro and manager must be equipped to speak with clients about local events and know why advertisers like events in the first place. Is your station known in your...
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Online Auto Event
Lisa Phillips, Interactive Sales Manager at the Long Island Radio Group in New York, shares a promotion that moves the classic auto dealer event online.
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Local Music Promotion
Greg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his idea for turning a television station’s website into a portal for local...
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