Article Summary Two major music industry groups, the Music Artists Coalition (MAC) and the National Independent Talent Organization (NITO), are advocating for New York legislative bills A.8659 and S.8221, which aim to overhaul the state’s live...
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Every sales pro and manager must be equipped to speak with clients about local events and know why advertisers like events in the first place. Is your station known in your...
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Lisa Phillips, Interactive Sales Manager at the Long Island Radio Group in New York, shares a promotion that moves the classic auto dealer event online.
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Greg Gibbons, Interactive Marketing Media Specialist at WSYR-TV in Syracuse, NY, shares his idea for turning a television station’s website into a portal for local...
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