Healthcare Sales Ideas | Local Broadcast Sales

Healthcare Sales: Rise of the Prosumer

Andrea Eliscu profiles today’s healthcare consumers, explains the challenges this provides to healthcare providers, and shows how you can help.

Healthcare Sales: Prosumer Strategy

Healthcare Sales Ideas

Andrea Eliscu explains the four A’s of successful healthcare marketing and why they should be worked into every healthcare sales proposal you submit....

Healthcare Sales: Barriers and Challenges

Healthcare Sales Ideas

Andrea Eliscu provides insight into the minds of healthcare providers to help you break through and get the appointments you need.

Healthcare Sales: Perceived Value

Healthcare Sales Ideas

Andrea Eliscu helps you to develop stronger proposals and define accurate expectations by understanding how healthcare providers perceive the value of advertising.

Healthcare Sales: Overcoming Barriers

Healthcare Sales Ideas

Andrea Eliscu offers strategies for overcoming healthcare provider objections to broadcast advertising.

Healthcare Sales: Healthcare Campaign Example

Healthcare Sales Ideas

Andrea Eliscu walks you through an example of how a television station inOrlando developed a multiplatform advertising campaign for a local healthcare advertiser.

Online Healthcare Advertising: The New Engine of Growth for Broadcasters

Healthcare Sales Ideas, Sales Ideas Webinars

Stephen Warley and Borrell Associates present detailed research showing where healthcare advertisers are spending their money locally, recommendations on pricing and...

Any examples of effective online + on-air healthcare promotions?

Ask LBS, Healthcare Sales Ideas

The key marketing goal of most healthcare advertisers is education and awareness. I’m always recommending webinars as a an option to pitch to healthcare advertisers. Although some healthcare organizations regularly host webinars, most are...

Have any promotion ideas for dentists?

Ask LBS

First, great job on using National Dental Hygiene Month as a conversation starter. If you really wanted to go in with a big idea, why not pitch a “30-day dental health plan”? Think of it like an fitness plan, but it’s about getting your teeth...

What are some marketing ideas for eye doctors?

Ask LBS

Here are a few marketing ideas to pitch to eye doctors: Focus on the UniqueFocus on one unique attribute in the broadcast advertising campaign. What specialty is this eye...