LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: Can you offer any insight on the availability of radio co-op dollars, where I can find out...

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: What would you say to the manager of a dealership that is always too busy to see me? Would you...

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: How can you use pump in or pump out data when meeting with a dealer? We have one Chevrolet...

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: When you mentioned winners and losers, I did not see Subaru listed. We have a solid Subaru...

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session: Why don’t dealers seem to want to promote their service department on my station? What can I...

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• What is the best way a dealer can use broadcast to enhance their digital marketing?

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• What do I do when a dealer won’t tell me his Cost Per Vehicle Retail?
• How do you respond to a dealer that says “I don’t need to advertise, I am selling enough”?

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• Are there any rules that prohibit dealers from advertising outside their own marketing area?
• Does average retail spend account for co-op reimbursement? My dealer clients are getting 50-100 percent of compliant advertising back. What’s your experience in utilizing co-op for local marketing?

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• How can I handle a dealer telling me he wants to be with a competitor’s station or group of stations and has no money left for me?
• How would you recommend starting a conversation with a dealer’s agency who seems to be keeping me away from having any real shot at the business?

LBS Auto Expert, John Tkac, takes LIVE broadcaster questions!  In this session:

• We used to work with a local dealer to provide a car of the week that the morning guy would pick up on Friday and keep over the weekend. He would then bring it back on Monday and do a live spot talking about the car and how much he loved it. Do you like that? And do you have any more ideas like it?
• It’s possible that a dealer might lie about the results they get from advertising with us. Is it a good idea to track results by driving people to our station’s website and then to the client? I am thinking that might also help the AE follow up with the client about those leads that came in through our station.