LBS Webinars – 2021 | Local Broadcast Sales

The Girlfriend’s Guide to Closing the Deal – Part 7 Q&A

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:

Where do you see broadcast in the next 10 years?
How do you convince advertisers that the Hispanic market is an important target for their ad message?
I am new to selling radio and want to be a positive resource for my customers. What daily steps would you recommend that I take to achieve that?

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:

Do you have your employees at your stations read your book?
Who is your favorite mentor and why?
As someone in authority, have you had any issues with staying authentic without becoming manipulating?
You are a very busy person and on many non-profit boards – how do you organize yourself?

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions! In this session:

You talked about disempowering words, but if women don’t use these words my experience is that men will feel threatened and even attack in response. Your thoughts?
How did you overcome saying “I think” and “maybe”?
What if we say “what if we do …” instead of “I think”?
How did you establish the confidence to be who you are today? I just started in sales 2 weeks ago and I feel so out of my element

An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message...

An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message...

An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message...

An honest and intimate conversation full of wisdom passed down from mentor to mentee. A message...

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

I can’t stand hearing clichés like “one stop shop” or “for all your car needs”. What are your thoughts on this?
After you written a script and it been approved by client, how long does it take you to produce a good spot?
How would you set up a nightclub commercial with the problem of “needing more patrons”? How would you make that problem worse? Also, they offer the same things as other clubs (DJ, Dance floor, Drink Specials, etc.). What message would set them apart from other nightclubs?
How can I use the Subway Map Method for a gun/ammo store that specializes in target shooting and personal protection?
Do you believe there is a benefit to having the business owner or an employee in the ad?
How can I use the Subway Map Method to help with church attendance?
What if the audience can say no to those questions? Why not use demonstrative statements? “Your car could break down any day. Next thing you know, you’re paying more for repairs than your car payment. You actually CAN afford to upgrade your ride.”

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

Is it true that people remember humorous ads better than others and can you give examples using humor?
Can I adapt the Subway Map Method for Historically Black Colleges & Universities for recruitment campaigns encouraging students to stay local vs. attending college abroad?
Many times, advertisers seem at a loss on how to measure my station’s effectiveness for their business. They just aren’t completely sold on advertising in the first place. Any thoughts on how to improve this dynamic?
Have you ever used this system with a farm equipment supplier?
Can you speak to the effectiveness of humor in spots? What has your experience been with success using humor in spots, and what are some good ways to inject humor in your ads?
Is it wise to share this approach with an agency that usually produces poor TV ads if I want their clients to be regulars on my station?

LBS Creative Expert, Tim Burt, takes LIVE broadcaster questions! In this session:

How can you ID the client’s problem when they say, “we don’t have one”?
How do you get a client to commit to a hyper targeted audience?
Can the Subway Map method be used for a clothing business specializing in doctor and nurse scrub uniforms that has an upcoming event or special sale?
How do you build urgency for a furniture store who specializes in living and dining room furnishings?
Can you run through how to use the Subway Method with an auto accident attorney?