LBS Webinars - 2021 | Local Broadcast Sales

Make A Better Offer (Or Someone Else Will)! – Part 7 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I am in a place with a huge real estate/new home boom during covid. Do you have an example of an offer that a local/regional bank can use to reach the new/first time home buyer?
Do you recommend an offer’s time frame to be set to a full week at a time or just certain days of the week?
What do you say to an advertiser who says to you, “I don’t do offers?”
We are in the Bible belt, how can we promote “Open On Sundays” in a positive way?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

Is it possible that a “good deal” would spoil the public and cause them to wait for another special offer before returning to the store?
Have you used your offers with agencies? And are they receptive?
How do you make a special offer that does not imply that the advertiser is a cheap product or service provider?
What are some of the more successful TV offers you’ve seen or heard of?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you get a prospect involved with making a super offer without them thinking they are losing money on the offer?
How do you get a business to understand that not providing offers is really harming their business?
What would you create for a roofing company?
Do you have any recommendations for a great offer for a jewelry store for a Mother’s Day promotion?

As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to...

As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to...

As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to...

As businesses reopen (or readjust), getting traffic for your clients isn’t going to be enough to...

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How do you feel about jingles?
How do we keep a decision maker from taking our ideas to another station in the market? Especially if they have an existing relationship with a competitor.
Should we still give phone numbers out over the radio?
I’m with a small station with only an AM and FM signal. What if I doubt that a client will actually receive a positive ROI from a long-term schedule?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How would you get through the gatekeeper at a lawyer’s office?
As we come out of COVID, I believe this is the best time EVER to use local radio or TV which have been providing information to the community since the pandemic started. Do you agree?
What are some ideas you would take to a financial advisor?

LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions! In this session:

How would you answer a client that tells you, “I just don’t know how much longer I can hold on?”
How should we react to a gatekeeper who tells us (in person!) that we need to have a meeting with the owner to see him and they’ll pass our message on?
How do you recommend that sales reps deal with the added pressure of competing digital advertising platforms – including your own company’s solutions?
If you know that your competitors don’t really connect with their advertisers and give them generic schedules and/or ads, would you stress in your introductory email/voicemail how you take the time to learn about their business? Or do you think that’s more about us than it is about them?