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Social Media Is Shifting Again! Are You Keeping Up? – Part 7 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 7 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • I’m building a database of music artists’ social media, and virtually none of them use X. I assume they just claimed the name so others couldn’t pretend to be them. Is X still relevant?
  • What would you say to a client who thinks advertising on Facebook is a better place to spend money instead of spending it on radio?
  • How crucial is it that we have active content on all platforms vs. focusing on just a couple? We are very active on FB and Instagram, but our X account is basically frozen and we don’t have TikTok. Do we need to be active on all platforms?

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Social Media Is Shifting Again! Are You Keeping Up? – Part 6 – Q&A

Social Media Is Shifting Again! Are You Keeping Up? – Part 6 – Q&A

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LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

  • Does Facebook share the Followers & Non-Followers numbers? If so, where can I find them?
  • If you have been pushing out content that hasn’t gotten any engagement and Meta is no longer showing it, what sorts of things can you do to get engagement back up?
  • Do you recommend using AI to help develop good social media posts? If so, what are the guidelines you give it to produce the best content?

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Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A

Growing Sales with Your Best Year of Performance Ever – Part 7 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • I have a window and door installation company that I’ve been trying to get on the air. They keep saying that my radio station can’t prove ROI. How would you respond to them?
  • We’ve been trying to get an indoor shooting range on air who likes using outdoor billboards. What are your thoughts on this?

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Growing Sales with Your Best Year of Performance Ever – Part 6 – Q&A

Growing Sales with Your Best Year of Performance Ever – Part 6 – Q&A

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LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

  • Can you tell me what you think about approaching a local bridal shop? The one I’m thinking of seems to be a good size and reasonably busy. I know that my station can get them more people from surrounding towns. How would you get that conversation started?
  • I’m new to the station, but I sold furniture before this. How do you come up with great ideas for businesses and get their attention so they will talk to you?

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