LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

• Have you ever used a mutual acquaintance as a way to get a call back and how did that go?
• How would you sell radio to a pest control company?
• How can we best navigate the situation when we think we’ve gotten to the decision maker, but they continually have to “run it up the chain” and you can’t actually discuss things with the real decision maker?
• Is it rude to tell a prospect that if you don’t take this offer, then I will go to your competitor?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

• Here’s a headline I use: Gotta be honest with you this is a cold call but a well-researched one. Want to roll the dice and hear me out? Most of the time they chuckle and engage. What do you think?
• Can you repeat the message you leave after the 4th time calling?
• How would you recommend a new seller go about creating a cold call system that works for him/her?
• It does seems to help when I tell someone, “I have an idea that can highlight the best features of your business and invite my listeners to take advantage of them.” What do you think?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

• Pitching an idea to a business owner can be a risk if you don’t know what you are doing. How would you focus on crafting a pitch before pitching your idea and how did you come up with the ‘dessert first’ idea?
• How do you follow up with clients who keep putting off answering your calls? Also, how do you get past gatekeepers?
• Suppose you finally get someone to call back. Do you lead with appointment setting or explaining the meat of your headline?

LBS Broadcast Selling Expert, Paul Weyland, answers LIVE broadcaster questions!  In this session:

• How do you help sales people get ready mentally to make several cold calls?
• Why are cold calls so important for salespeople?
• What do you think about people who say “I don’t make cold calls I make opportunity calls”?