Feeling a bit overwhelmed? Broadcasters, here is a wonderful opportunity for your sellers and managers to receive very practical helps and insight on how to sell digital. Gain confidence on how to speak digital with your clients with a unique...
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John Tkac offers fresh selling strategies for the second half of 2017. The environment is perfect for broadcast and digital ad dollar shifts from one media preference to...
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Broadcast sellers are trying to close more deals and sign more orders, right? In this session, Derron Steenbergen, President of the Swagger Institute, spends some time...
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Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses reaching clients in small markets, a formula for finding ROI, competing with cable company agencies, and more!
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Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses the minimum length of time and how many weeks per month he recommends for a new client, what a long-term proposal looks like, how to tell a client that their own creative is bad, measuring results, and more!
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Paul Weyland answers live questions from broadcasters! In this segment, Paul discusses how to get clients to consider your creative ideas when theirs are lousy, pitching to prospects that believe they already get enough business, how to handle prospects that don’t believe in radio, getting prospects to think in terms of gross margin, and much more!
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Remember when you were a kid and you or some other kid relished in telling others in that sing-song way, “I KNOW SOMETHING YOU DON’T KNOW!”? Well now I know something that...
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Successful broadcasters are selling lots of marketing services without “pushing” products. This webinar reviews how to do this successfully. These practical tips will help...
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Gary Moore, LBS President, explains that understanding and implementing the value of time makes a huge difference to the broadcast sales professional. Simply put,...
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LBS President Gary Moore provides a look at Top of Mind Awareness in light of our current broadcast and digital world. Every sales leader must be THE local expert on how to...
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